Instead of targeting hard-core gamers, like in a bad-to-the-bone game, developers of casual games aim for a broader audience. Casual games’ gameplay and genre can be anything.

They tend to have fewer complex concepts, shorter sessions, and need less specialized knowledge. They must assume you know a set system of phrases, buttons, and levers. Several lighthearted and bone-chillingly violent games have been developed and released throughout computer gaming.

There was a concerted effort to capitalize on casual fun in the ’90s and ’00s, and many developers and publishers even went so far as to brand themselves “casual game organisations,” focusing on making and selling games for portable devices like laptops, web browsers, and, starting around 2007, mobile phones.